The transformation of @UKAthletics into a limited liability or holding company provides the department with enhanced flexibility. It aims to unlock new revenue streams through public - private partnerships and other possible transactions like real - estate deals. This approach follows the successful "Beyond Blue" model. "Beyond Blue" is a subsidiary holding company of the university with its own management team. The UK HealthCare has previously utilized this structure to acquire two hospitals, which are now owned by "Beyond Blue". University president Eli Capilouto said in a statement that they believe this is an innovative approach, a new structure and governance model that contemplates how to strengthen athletics, protect and promote the university, and open up new growth opportunities1. The establishment of Champions Blue, LLC is expected to bring about positive changes and new development prospects for the University of Kentucky's athletic department.